Strategy Director, BBH London
Achim is a Strategy Director at BBH working for clients like British Airways and The Guardian. In his 10 years as a planner he has worked across different countries, disciplines and industries. As a German, he has a hard time living in London, fulfilling all the stereotypes of being extremely organised, efficient, a big heavy metal fan and not funny at all.
"BBH Connected Specialism - How diversity drives creativity, innovation and makes the difference"
Creativity thrives on difference and diversity. BBH was founded on that belief, embodied by the black sheep. Since then, BBH has evolved from an advertising agency to a fully integrated creative business that drives innovation through a diverse set of specialisms, from product & service design to CRM to sports marketing and still to world class advertising, all connected by the enduring spirit of the black sheep. This talk will cover a diverse range of case studies from BBH and the role of strategy & planning in a business of connected specialisms.