Partner & Strategy Director, Achtung! & Kraftwerk Amsterdam
Since 2005 ACHTUNG! is the agency for brands that fully want to embrace creativity, media & technology. We create branded stories, both within and outside of the digital domain. Kraftwerk is launched in 2014 as the design & innovation agency from ACHTUNG! Achtung! and Kraftwerk work for Dutch and International clients, such as Vodafone, Philips, KLM, Google and Heineken. Before joining Achtung!, Boris was head of strategy at THEY, a Dutch creative boutique agency awarded the Adage Small Agency of the Year award in 2009. Boris holds a masters degree in communication science and philosophy from the University of Amsterdam and leads an unofficial double life as an ex-dj and avid collector or rare soul, funk and disco records.
"Proving your promise through products and services."
For decades, brand and comms planners have directed most of their their efforts at crafting sharp brand promises and delivering them through the right channels to the right audiences. However, in the post-digital age people demand brands to walk the walk. In this talk, we'll explore how the shift from 'stories' to 'services' changes planning. Using concrete cases, attendees can learn how rapid prototyping of digital products gives us new ways to uncover human insights and create business value.