International Brand Strategist and Assistant Professor,
VSE University of Economics Prague
Planner for almost 15 years, working for the known international creative and media agencies. Michael has been responsible for international network agency clients such as: Beiersdorf/Nivea, L’Oreal, Skoda, Volkswagen, Renault, Allianz, Zurich Insurance and Bertelsmann. His professional foreign stations were London, Barcelona and Prague.
His most recent assignment was the international SKODA account at Leagas Delaney Prague. Now, Michael is doing his PHD in International Marketing at the University of Economics in Prague at the Faculty of International Relations.
"Be diplomatic - Diplomatic skills used for international Marketing and Planning."
In international Marketing and Communications Planning it is sometimes like being a diplomat. Many different perspectives and opinions have to be taken into account. To come up with results that everybody is fine with and that are also effective, diplomatic theories and concepts can be used.