Strategic Planner at Kitchen Prague
Michail has 17+ years of experience with brand and marketing strategy throughout different industries and markets on local and international level, on both agency and client side. After 7 years at Havas Worlwide, where he was responsible for the strategy development of a key Telco, Automotive and FMCG clients of the agency, Michail started his new journey as a Brand Value Strategist, focused on helping businesses discover their most essential core value and express it through their brand strategy and communication.
Michail currently works very closely with Kitchen Prague, a top independent creative agency based in Prague, on serving a class brand and creative strategy.
"Discovering your Value Proposition through the means of Intelligent Co-Operation."
The topic concerns the presentation of a strategic methodology based on a set of principles of Team co-operation involving intuitive approach towards the entire process of assesing consumer input, drawing out core insights and developing a strong Value Proposition that reflects on most essential needs of your desired customer.
In his talk Michail will present the methodology on the case of Radiant Life Technologies and their core product coMra-Therapy.