Chief Strategy Officer, Saatchi & Saatchi London
Richard has been an ad man for 25 years. Though he shows a rare degree of monogamy when it comes to employers, he has worked at some of the most famous and iconic ad agencies including Abbott Mead Vickers and the bad boy of British advertising, HHCL.
For the past eight years Richard has been the Chief Strategic Officer at Saatchi & Saatchi in London working across their client base (from HSBC to EE, Direct Line and Visa to Weight Watchers) and helping restore the agency's creative birthright. He is also responsible for the agency's intellectual property including specialisms in brand trust, global affluence and marketing to mums.
Richard also writes one of the UK's most influential advertising blogs at www.adliterate.com and is a regular cask strength columnist on brand and advertising matters. He is also a trustee of the London International Festival of Theatre.
"Interesting versus right"
Planners are desperate to be right all the time. But if you really want to add value to your agency and your brand then being interesting is a far more profitable approach.