Funambulist and co-founder at Future Bakery
An avid strategic planner and Czech advertising veteran, Robert is one of the most acclaimed brand strategists and advertising executives in his country. He deeply believes the role of a planner is one of charting new territories, conquering new lands, moving beyond the obvious and outside of the comfortable. And taking the clients with their brands and businesses safely with you.
Robert was running Leo Burnett Prague to become the most awarded agency in the region, then founded his own agency Kaspen, the most creative local agency with a focus on local brands, later to be acquired by Jung von Matt. Seven years ago he started his third advertising career founding Yinachi, a strategy and branded content studio producing across media types and collaborations ranging from books, magazines, TV series, robots, toys, music, education, art and recently a theater play. His fourth advertising career has just started with the launch of Future Bakery, an idea generation platform with over 7.000 bakers, ie creators from the crowd. Through which he wants to help small businesses move on by co-creating and engaging with consumers. And to build it into an international network of local creative hubs.
"Is a thousand ideas more than ten? - The power of co-creating with consumers."
Robert will share his recent experience on co-creating with thousands of consumers from the crowd. And try to answer a couple of questions. Among others, “How to run a focus group with hundreds of people?”, or “Why is it better to observe, than to ask?”, “How can cracking ideas be more rewarding than watching porn?” and last not least, “How can Hungarian consumers help an Italian car brand?”.